Reviews are 15.44% based on an article in MOZ. They have enough authority in the SEO and Marketing industry for me to believe them.
And since every point counts, it's a good bet that if you get some good reviews, Google is going to sit up and take notice.
Reviews can be good or they can be bad. Getting bad reviews on your website can act like a blocker for traffic or new clients coming your way.
However, good reviews can be a great source of traffic generation. We are told that 92% of online shoppers read reviews before they buy. Now, are they going to buy from a business that has some bad reviews? Well, perhaps they will. It all depends on how a business takes care of those who have given the bad review. If the business blames the customer or tries to wiggle out of the problem, then it will sound and look like it and people will turn away.
Then again, if the business accepts the responsibility and amends the problem, then explains how they amended the problem, new customers will realize that if there is a problem, the business will take care of it and it's a good place to do business. Just don't get too many bad reviews or no amount of solving the problems will overcome the bad reviews... or the bad ranking that Google will give.
Ratesight is a program that makes it easy to ask for reviews from your clients or others so that you can have a steady supply of possitive reviews being posted to your website. It is not meant to selicite fake or fancied reviews but to create an honest accounting of what a customer may think about the services provided by the business.
Everyone can get a bad review. You can't please all the people all the time. But how you deal with a bad review is what makes a good company, great.
Check out Ratesight and what it can do for your company in getting reviews that work for you.